IPTV (Internet Protocol Television) describes a system where a digital television service is delivered to subscribing consumers using the Internet Protocol over a broadband connection. As IPTV is delivered over the Internet, it is sometime called Internet TV or web tv. IPTV is often provided in conjunction with Video on Demand and may also include Internet services such as Web access and VOIP where it may be called Triple Play and is typically supplied by a broadband operator using the same infrastructure.

IPTV is expected to grow at a brisk pace in the coming years as broadband is now available to more than 100 million households worldwide. Many of the world's major telecommunications providers are exploring IPTV as a new revenue opportunity from their existing markets and as a defensive measure against encroachment from more conventional cable television services.

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